Healthcare, HealthTech & Wellness Strategy Consulting

We help healthcare companies grow, scale, and make better decisions through strategy, marketing, and data.

About us

Advisory services for healthcare, healthtech & wellness businesses

Sofia Consulting Services is a boutique consulting firm working with startups, scale-ups, and established companies across healthcare, digital health, wellness, and private medical services.

We partner closely with founders and leadership teams to solve complex problems at the intersection of strategy, growth, and data.

Services we offer

Strategic Consulting Strategic Consulting
Strategic Consulting

We support founders, executives, and leadership teams on high-impact strategic decisions, including:

  • Business and growth strategy

  • Market entry and expansion planning

  • Business model design and optimisation

  • Healthtech and digital health strategy

  • Product and platform positioning

Our approach is pragmatic, commercially grounded, and tailored to the realities of healthcare markets.

Marketing & Growth Advisory Marketing & Growth Advisory
Marketing & Growth Advisory

We help healthcare and wellness businesses build effective, compliant, and scalable growth engines:

  • Brand and positioning strategy

  • Go-to-market planning

  • Healthcare marketing strategy (B2B & B2C)

  • Digital marketing and acquisition frameworks

  • Messaging for regulated healthcare environments

We focus on clarity, credibility, and measurable outcomes.

Data Science & Analytics Data Science & Analytics
Data Science & Analytics

We advise companies on how to use data as a strategic asset:

  • Analytics and KPI framework design

  • Data infrastructure and tooling strategy

  • Healthcare data analysis and insights

  • Decision-support dashboards

  • Applied analytics for growth, operations, and product

Our work bridges technical depth with business relevance.

Our Team

Christos Konstantinidis

Founder & Principal Consultant

Christos is a healthcare entrepreneur and consultant with a background spanning private medical services, healthtech, digital health, and wellness businesses.

He has advised and built companies across Europe and the Middle East, with particular expertise in:

  • Healthcare and healthtech strategy

  • Growth and go-to-market planning

  • Healthcare marketing and positioning

  • Data-driven decision-making and analytics

Christos previously worked with healthcare companies in the UK and UAE and relocated to Greece to continue and expand his consulting practice globally.

Partner Consultant – Data & Analytics

Nasim is a senior data and analytics leader with deep experience in building data infrastructure, analytics platforms, and applied machine learning systems.

She has worked with technology-driven healthcare and consumer businesses, helping teams:

  • Design scalable data architectures

  • Turn raw data into actionable insights

  • Apply analytics and AI to business and product decisions

Nasim brings a rigorous, engineering-led approach to data strategy, ensuring analytics efforts translate into real operational and commercial value.

Nasim Elahi